HONOLULU (AP) -- For many Americans, spam is a four-letter word for unwanted e-mail. In Hawaii, Spam is a beloved comfort food, with cans of the gelatinous pork bricks found in virtually every cupboard.
Hoping to cash in on Hawaii's love affair with the pinkish meat product, Burger King Corp. last month began offering Spam for breakfast - going head-to-head with rival McDonald's Corp., which has been featuring Spam in the islands for years.
Burger King is offering the Spam Platter - two slices of Spam nestled between white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam.
Denise Yamauchi, Burger King managing director in Hawaii, said sales have been "very good and very promising."
"It's so popular with the locals, we wanted to cater to them," she said.
Spam is not only popular in Hawaii, but all over Asia. Wherever the U.S. military went in WWII, they brought along Spam. And Asians have been cooking with it ever since. I make a pretty good Spam sushi myself.
4 comments:
You are correct. My mom will still fix it for dinner-- even when guests are coming over... I've never had a problem with it... in fact... shh... don't tell anyone.. I kinda like it....
The first time I was in South Korea, Spam was a black market item. I almost wasn't allowed to leave the country because I'd bought more than was allowed on my ration card.
I'm planning on having a Spam sandwich for breakfast this morning. Fried spam in a burger bun with mayo and dill pickle slices. Yummy. Spam is also good with mac and cheese.
You have no idea how many people I have emailed about this?
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